The Journal of Internet Electronic Commerce Resarch

The Influence of Consumer’s Perception toward Virtual Influencer characteristics on Desire to Mimic and WOM: Focusing on Mediating Effect of Uncanniness and Trust

Ji-hyeon Lee, Han-ku Kim · 2021 · 17 citations

Management, Marketing, Marketing Management +8

Why is China going to issue CBDC (Central Bank Digital Currency)?

Gihong Kim · 2020 · 13 citations

Business, Economics, Finance +13

A Convergence of Mobile Device Application Use and Smart Tourism: A Comparison of Korean and Non-Korean Smart Tourists

Bradley S. Brennan · 2020 · 10 citations

Management, Marketing, Tourism Management +17