Technology Innovation Management Review · 2015 · 49 citations · 3 references
Rival CompaniesPermanent BasisInnovation ManagementIndustrial OrganizationSocial SciencesCreativityManagementTechnological InnovationIntellectual PropertyTechnology TransferInnovation EconomicsDesignStrategyStrategic ManagementComputational CreativityInnovationFinanceDesign InnovationIndustrial DesignComplete FailureInnovative DesignBusinessDesign ThinkingInnovation PolicySocial InnovationDesign Management
IntroductionIf all rival companies had the need to innovate on a permanent basis, many would be wary because innovation always represents risk. This risk is not only financial but also somewhat philosophical, because it requires acceptance of uncertainty, the possibility that the result does not correspond to what was initially planned, and the potential for complete failure.
3