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Public Attitudes to Advertising
26
Citations
0
References
1982
Year
EconomicsAdvertisingPublic Perception StudiesTargeted AdvertisingManagementConsumer ResearchMarketing CommunicationPaper ResearchOnline AdvertisingConsumer BehaviorAdvertising EffectivenessPublic AttitudesMarketingStatistics
In this paper research carried out between 1961 and 1981 is discussed.