International journal of scientific and technology research · 2014 · 58 citations · 2 references
BusinessMarketingRetail ManagementConsumer BehaviorRetail MarketingRetail StrategyRetail Consumer BehaviorRetail Customer ExperienceRetail LayoutRetail Store LayoutStore AtmosphericsStore PlanningAtmospherics In Retail DesignConsumer Buying BehaviorIn-store AtmosphericsRetail Atmospheric DesignRetail Space LayoutStore AtmosphereStore Environment DesignStore Layout Analysis
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Effects of Store Atmosphere on Shopping Behavior
Billings, L Guild Wendy · 1990 · 19 citations