Putting Competitive Technology Intelligence To Work

Parry Norling, Jan P. Herring, Wayne Rosenkrans, Marcia Stellpflug, Stephen B. Kaufman

Research-Technology Management · 2000 · 55 citations · 0 references

Concepts

Abstract

OVERVIEW:Capturing technology intelligence can reveal significant opportunities for an enterprise, but the effort must be organized, must use sophisticated means to gather and analyze information, must convey the intelligence to individuals who can and will act upon it, and must employ individuals with experience, skills and the right temperament. The experiences of Motorola, SmithKline Beecham, Clorox, and Baxter Health Care provide important lessons for mounting such an effort.