2003 · 102 citations · 0 references
Social SciencesCommunicationEthnic StudiesMedia StudiesMedia TheoryStereotypingAmerican Media StudiesEthnic MediaMass MediaMedia PowerMedia RepresentationNews MediaClass DiscourseGendered Racial StereotypesMajority Rule RepresentationPublic Communication AnalysisPublic Relations CampaignsRace In AdvertisingRace In MediaStrategic Public Relations
Preface and Acknowledgements PART I. MAJORITY RULES: MINORITIES AND THE MEDIA 1. Multiculturalism in the Land of Majority Rule 2. Do the Media Matter? PART II. RACIALISM IN ENTERTAINMENT PORTRAYALS 3. The Roots of Racial Stereotypes in American Media 4. Stereotypes Extend Into Television and the Video Age PART III. RACIALISM IN PUBLIC COMMUNICATION 5. The Press: A Legacy of Exclusion 6. Advertising: The Media's Not-so-Silent Partner 7. Public Relations: Influencing the Content of the Media PART IV. WOMEN OF COLOR IN THE MEDIA 8. Two Strikes and ...? PART V. STRATEGIES FOR DEALING WITH RACIALLY INTENSIVE MEDIA 9. Access: Toward Diversity With (Un)deliberate Speed 10. Advocacy: Pressuring the Media to Change 11. Alternatives: Colorful Firsts in Class Communication PART VI: THE RISE OF CLASS COMMUNICATION 12. 21st Century Challenges and Opportunities Suggested Readings