Equivalence of meaning among statements presented through various media

Design and Analysis of Experiments in Psychology and Education.

A. S. C. Ehrenberg, E. F. Lindquist · Journal of the Royal Statistical Society Series A (General) · 1954 · 2.6K citations

Public Health, Educational Psychology, Psychology +10

“Cloze Procedure”: A New Tool for Measuring Readability

Wilson L. Taylor · Journalism Quarterly · 1953 · 2.3K citations

Education, Educational Assessment, Educational Measurement +14

Vision and audition as sensory channels for communication

Richard H. Henneman · Quarterly Journal of Speech · 1952 · 31 citations

Life Sciences, Communication, Vision Science +10

Sense-impression responses to differing pictorial and verbal stimuli

Whitfield Bourisseau, O. L. Davis, Kaoru Yamamoto · AV communication review · 1965 · 26 citations

Social Sciences, Psychology, Social Psychology +13