International Journal of Sports Marketing and Sponsorship · 2005 · 104 citations · 46 references
Social SciencesMarketingPsychologyConsumption StudiesPersonality PsychologySport PsychologyPersonality In SportSport SocializationAthlete Personality TraitsEvent ConsumptionMerchandise DistributionSource TrustworthinessSport ConsumptionSports Drink ConsumptionTrustworthiness
The purpose of this study was to examine the dimensions of athletic star power associated with Generation Y sports consumption. Multivariate analyses revealed that athletic star power factors (Professional Trustworthiness, Likeable Personality, Athletic Expertise, Social Attractiveness and Characteristic Style) were positively (p < .05) predictive of the sport consumption factors (Event Consumption and Merchandise Consumption).
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Coefficient Alpha and the Internal Structure of Tests
Lee J. Cronbach · Psychometrika · 1951 · 43.2K citations · Full text
Social Sciences, Educational Assessment, Educational Measurement +14
An Index of Factorial Simplicity
Henry F. Kaiser · Psychometrika · 1974 · 14.2K citations
The Scree Test For The Number Of Factors
Raymond B. Cattell · Multivariate Behavioral Research · 1966 · 13.5K citations
Social Sciences, Behavioral Sciences, Item Response Theory +12
Review of Psychometric theory (2nd ed.).
Rosedith Sitgreaves · Contemporary Psychology · 1979 · 11.5K citations