Regional variations and market share of FDA-authorised products for top-selling electronic cigarette brands in the USA: 2022–2024

Abstract

The differences in top brands by region reflect challenges in the surveillance of e-cigarette sales, marketing and use and reflect the rapidly changing disposable e-cigarette marketplace, in which new brands are introduced and popularised at high frequency, as manufacturers of disposable e-cigarettes adapt to exploit regulatory loopholes. In the context of other emerging markets, like nicotine pouches, we urge regulators to act quickly to regulate the market for these products.