Concepedia

Sustainable strategic nation branding through sports: leveraging soft power via mega-event hosting

Laila El-Dabt, Faisal AlReshaid, Kathleen Park, Nour AlBuloushi, Abrar Al-Enzi

Frontiers in Sociology · 2025 · 16 citations · 37 references

DOIFull text

Open access

Abstract

We contribute to the literature on soft power by developing a systematic conceptual framework for understanding how mega-sports events can be strategically managed to support nation branding and public diplomacy.

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