Publication | Closed Access
A novel user-generated content-driven and Kano model focused framework to explore the impact mechanism of continuance intention to use mobile APPs
25
Citations
43
References
2024
Year
Customer SatisfactionMobile MarketingMobile CommerceNovel User-generated Content-drivenTechnology Acceptance ModelInteractive MarketingKano ModelMotivationUser ExperienceManagementUser AcceptanceContinuance IntentionCommunicationMarketingConsumer Engagement
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