Does it work? Exploring the influence mechanism of financial incentives in cultivating pro-environmental behavior among college students

The theory of planned behavior

Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations

Public Health, Behavioral Sciences, Psychology +10

Self-efficacy: Toward a unifying theory of behavioral change.

Psychological Review · 1977 · 42.6K citations · Full text

Public Health, Behavioral Sciences, Psychology +14

Multiple regression: testing and interpreting interactions

Choice Reviews Online · 1992 · 37.2K citations

Public Health, Biostatistics, Causal Inference +9

A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places.

Robert B. Cialdini, Raymond R. Reno, Carl A. Kallgren · Journal of Personality and Social Psychology · 1990 · 5.6K citations

Social Sciences, Psychology, Social Psychology +12

The general causality orientations scale: Self-determination in personality

Edward L. Deci, Richard M. Ryan · Journal of Research in Personality · 1985 · 5K citations

Social Sciences, Behavioral Sciences, Psychology +12