Publication | Closed Access
Informational cascade, regulatory focus and purchase intention in online flash shopping
47
Citations
100
References
2023
Year
Electronic MarketplaceOnline Flash ShoppingOnline Customer BehaviorRegulatory FocusDigital MarketingInteractive MarketingManagementConsumer ResearchConsumer BehaviorCommunicationInformational CascadeMarketingBuying BehaviorConsumer Engagement
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