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A consumers’ Kansei needs mining and purchase intention evaluation method based on fuzzy linguistic theory and multi-attribute decision making method

Fuzzy Multi-criteria Decision-makingFuzzy LogicConsumer Decision MakingFuzzy Linguistic TheoryFuzzy ComputingManagementConsumer ResearchConsumer BehaviorMultiple-criteria Decision AnalysisDecision TheoryMulticriteria EvaluationMarketingFuzzy Risk Analysis