Concepedia

Influence maximization in social networks using discrete BAT-modified (DBATM) optimization algorithm: a computationally intelligent viral marketing approach

Kirti Aggarwal, Anuja Arora

Social Network Analysis and Mining · 2023 · 10 citations · 38 references

Concepts

ComputingMarketingMarketing ManagementOptimizationSocial InfluenceInformation SpreadSocial Network AnalysisSocial Network MiningSocial Influence ModelingViral Information Spread

References

38

The Whale Optimization Algorithm

Seyedali Mirjalili, Andrew Lewis · Advances in Engineering Software · 2016 · 14K citations

Natural Sciences, Fisheries, Algorithms +5

Finding community structure in networks using the eigenvectors of matrices

M. E. J. Newman · Physical Review E · 2006 · 4.9K citations · Full text

Life Sciences, Bioinformatics, Community Assessment +16

Mining the network value of customers

Pedro Domingos, Matt Richardson · 2001 · 2.9K citations

Computing, Business Analytics, Marketing +10

Efficient influence maximization in social networks

Wei Chen, Yajun Wang, Siyu Yang · 2009 · 2.2K citations

Social Sciences, Sociology, Collective Behavior +15

Bat algorithm: a novel approach for global engineering optimization

Engineering Computations · 2012 · 1.7K citations · Full text

Architecture, Computational Engineering, Algorithmic Design +11