Publication | Closed Access
Adoption, satisfaction, trust, and commitment of over-the-top platforms: An integrated approach
59
Citations
96
References
2023
Year
Customer SatisfactionIntegrated ApproachOver-the-top PlatformsInnovative PlatformInteractive MarketingUser AcceptanceManagementBusinessPlatform DesignTrustStrategic ManagementPlatform CompetitionMarketingOpen Platform
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