Why do people spread fake news? Modelling the factors that influence social media users’ fake news sharing behaviour

Abstract

This study modelled the factors that influence fake news spreading behaviour among social media users. To gather our data, we used an online survey to sample 385 social media users in Nigeria, using a chain referral approach. Smart PLS structural equation modelling was used to analyse the data (SEM). We discovered that lack of mindfulness, religiosity, instant news sharing, self-expression all predicted fake news sharing behaviour of social media users. The impacts of lack of mindfulness and religiosity were found to have a greater effect on fake news sharing behaviour. Exploration was found to have a negative effect on fake news sharing. We concluded this study with some theoretical and practical implications.