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The determinants of Gen Z's metaverse adoption decisions in higher education: Integrating UTAUT2 with personal innovativeness in IT

MarketingStem EducationMetaverse Adoption DecisionsInnovation AdoptionTechnology Acceptance ModelUser AcceptanceManagementBusinessEducationTechnology AdoptionSocial InnovationEntrepreneurshipGen ZDiffusion Of InnovationInnovationHigher EducationTechnology Transfer