2023 · 20 citations · 6 references
Social SciencesMarketingPolitical ScienceData MiningGame TheoryMachine LearningCandidate EvaluationElectionsElectoral BehaviorVoter BehaviorVoting BehaviorVoting TheoryBayesian Game TheoryCampaign Data AnalyticsComputational CampaigningComputational Game TheoryGame StrategyLinear Dominance HierarchyPolling SystemsZero-sum Problems
Using learning algorithms and game theory, provide a procedure for estimating the likely political leanings of a given voting population. A combination of online and in-person polling was the first step in our strategy. With voters’ preferences for political candidates expressed via a linear hierarchy of qualities, a zero-sum game strategy may divide the total number of votes fairly. In a case study of the Major’s election in our city, which took place in September 2020, we put our approach to work for electoral prospection. The findings were quite promising. I suggest using this method in marketing campaigns for genuine products.
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