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Owned media or earned media? The influence of social media types on impulse buying intention in internet celebrity restaurants

Internet Celebrity RestaurantsDigital MarketingInteractive MarketingManagementBusinessConsumer ResearchSocial MarketingMarketing CommunicationConsumer BehaviorSocial Media TypesImpulse Buying IntentionSocial Medium MarketingMarketingBuying BehaviorConsumer Attitude