Exploring the Relationship between Green Human Resource Management and Green Creativity: The Moderating Influence of Green Behavioral Intention

Abstract

The research's goal was to investigate how green human resource management promotes the growth of green creativity through the mediating role of individual green values and green psychological climate. Green behavioral intention work as a mediator in the connection between green human resource management and green creativity. Quantitative research was done in Pakistan to cover this issue. A questionnaire was used to collect the data from 450 respondents, including government officials, workers from the private sector, and firm leaders. The suggested framework for this research uses SPSS to generate statistical results such as demographics, reliability, descriptive statistics, and correlation. SmartPLS 4 was used to apply the SEM-Structured Equation Model approach to the provided framework. Green human resource management characteristics, individual green values, green psychological environment, green behavioral intention, and green creativity were shown to have a substantial positive correlation. Discussions and potential ramifications are presented after the conclusion of this paper.