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Measuring effects of packaging on willingness-to-pay for chocolate: Evidence from an EEG experiment

Behavioral SciencesBehavioral Decision MakingExperimental PsychologyConsumer StudyConsumer ResearchExperimental EconomicsBusinessConsumer BehaviorBehavioral EconomicsSocial SciencesEeg ExperimentDecision ScienceBuying BehaviorConsumer AttitudePsychologyConsumer Choice