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The role of interactivity from Instagram advertisements in shaping young female fashion consumers’ perceived value and behavioral intentions

MarketingBehavioral SciencesDigital MarketingInteractive MarketingFashionSocial MarketingConsumer ResearchMarketing CommunicationSocial InfluenceConsumer BehaviorManagementBrand AwarenessCommunicationPublic HealthAdvertisingConsumer AttitudeBehavioral IntentionsInstagram Advertisements