When group members dissent: A direct comparison of the black sheep and intergroup sensitivity effects

Liberals and conservatives rely on different sets of moral foundations.

Jesse Graham, Jonathan Haidt, Brian A. Nosek · Journal of Personality and Social Psychology · 2009 · 4.5K citations

Political Spectrum, Moral Reasoning, Moral Foundations Theory +11

Studies of independence and conformity: I. A minority of one against a unanimous majority.

Solomon E. Asch · The Psychological Monographs · 1956 · 4.2K citations

Democracy, Social Identity, Unanimous Majority +9

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Adam J. Berinsky, Gregory A. Huber, Gabriel Lenz · Political Analysis · 2012 · 4K citations · Full text

Online Experiment, Digital Marketing, Field Experiment +21

Group-level self-definition and self-investment: A hierarchical (multicomponent) model of in-group identification.

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Deviance or uniqueness, harmony or conformity? A cultural analysis.

Heejung Kim, Hazel Rose Markus · Journal of Personality and Social Psychology · 1999 · 1.1K citations

Ethnicity, Conformity Influence, Consumer Research +20