Design and implementation of a relational model of risk communication

Abstract

Purpose The intent of the work is to go beyond the conventional model of disaster risk prevention, where community residents are objects of risk communication initiatives, and develop and implement a relational model of risk communication wherein they are active agents of knowledge transfer. Design/methodology/approach The relational model of risk communication translates risk knowledge into narrative forms that community members can share. The article discusses the conceptual basis of the model and, then, describes how it has been pilot tested and implemented in the field. Evaluation of the pilot tests consist of pre- and post-surveys comparing control and test groups. Findings Encouraging results have been seen among vulnerable communities, such as residents in a refugee camp and schoolchildren in a storm surge vulnerable town. These outcomes support the idea that the relational approach can empower residents to be active agents of risk communication. Originality/value The relational model taps into the knowledge and agency of community.