Design and Implementation of Smart Tourism Service Platform from the Perspective of Artificial Intelligence

Abstract

With the advancement of science and technology and the further improvement of people’s living standards, tourism has become a hot topic in today’s society. This paper is aimed at studying the development of a smart tourism service platform using artificial intelligence recognition technology and automatic program design. This paper proposes functions such as online ticket booking through the design of intelligent access control in scenic spots (combined with intelligent voice, face recognition, and other technologies), scenic miniprograms, and WeChat public accounts. Tourists can collect tickets automatically through the intelligent assistant designed by the intelligent service system. This allows tourists to consult and interact with intelligent machine assistants, reducing human‐to‐human contact during travel, thereby reducing the probability of epidemic infection (mainly spread by coughing or sneezing, close contact with sick people, touching contaminated surfaces, etc.). Finally, the smart tourism service platform is promoted, and an online questionnaire survey is conducted on 2,000 tourists who use the service platform to understand the actual use of the system. The results of the questionnaire survey showed that among the 2,000 tourists’ evaluations, 55.15% were satisfied with the system, 41.5% were very satisfied, 3.1% felt average, 0.25% felt dissatisfied, and 0% were very dissatisfied. At the same time, a large number of positive evaluation words were received in the feedback results of tourists, which shows that the smart service system designed in this paper is very popular with tourists. Meanwhile, a great deal of positive evaluation words were received in the feedback results of tourists (such as full of technology, special convenience, and special safety). This shows that the intelligent service system designed in this paper is very popular with tourists.