Journal of Marketing · 1975 · 12 citations · 0 references
Social SciencesInternational BusinessInternational Political EconomyInternational TradeEastern EuropeEastern European StudiesEuropean IntegrationMultinational CorporationsMultinational EnterprisesTransnational CorporationsInternational Business Relationships
The controversial Western business organizations are the new trading partners of the Eastern European socialist economies.