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Designing Virtual Customer Environments for New Product Development: Toward a Theory
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2002
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Customer ExperienceCustomer SatisfactionVirtual EnterpriseConsumer-driven Product DevelopmentDigital MarketingInteractive MarketingDesignVirtual Customer EnvironmentsUser ExperienceBusinessManagementNew Product DevelopmentCustomer InvolvementMarketingVirtual DesignSocial Sciences
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