Concepedia

Multiple Criteria Effects in a Mail Survey Experiment

Wesley H. Jones, Gerald Linda

Journal of Marketing Research · 1978 · 43 citations · 0 references

Concepts

BusinessDecision SciencesDecision TheoryExperimental DesignMulti-criteria Decision MakingCriteria WeightingQuestionnaire DesignResponse BiasMail SurveysResponse Format EffectsSurvey Experimentation