A theoretical discussion of factors affecting the acceptance of m-commerce among SMTEs by integrating TTF with TAM

Abstract

Tourism is an information-based industry and innovative mobile applications are believed to provide new business opportunities for the industry. Most tourism firms throughout the globe consist of small and medium-sized enterprises (SMEs) and as such, SMEs utilisation of information systems (IS) is crucial in terms of added efficiency, effectiveness and innovation. However, the acceptance of m-commerce in SMEs remains very low, while the factors impacting the application of IS are still ambiguous. The objective of the current study was to integrate TTF with TAM to investigate the determinants of user acceptance of m-commerce among SMTEs. The study provides advanced knowledge of customer's acceptance of m-commerce in SMTEs, which will help the m-commerce providers in such enterprises to understand the factors that influence the acceptance of m-commerce in SMTEs. This in turn would play an important role in increasing the acceptance level of m-commerce among SMTEs.