Exploring the influence of resource management between green innovation strategy and sustainable competitive advantage: the differences between emerging and traditional industries

Abstract

Green innovation strategy is an essential way for enterprises to deal with the deteriorating ecological environment. However, the existing studies pay little attention to the affect path of green innovation strategy on sustainable competitive advantage, and the differences among different industries are not yet clear. In order to solve these problems, from the perspective of resource management, this paper puts forward a theoretical framework on the affect path of green innovation strategy on sustainable competitive advantage at different industry dynamic levels. We selected 210 enterprises in traditional industries and 219 enterprises in emerging industries, and used multiple hierarchical regression methods for empirical testing to reveal the important role of the two core ways in resource management (resource integration and reconfiguration). This study extends the theory of strategic management and sustainable competitive advantage, and provides a useful reference for enterprises to practice green behaviour.