The Development of Coffee Shopping Tourism in Colo

Abstract

Shopping currently recognize as a tourism attraction. Colo, as a village in Kudus regency, is one of coffee tourism destinations in Indonesia, it seen from tourist go to here for bought coffee souvenirs. This work is aimed to find out the development of coffee souvenirs in Colo. The work uses a qualitative method results that the development of coffee shopping tourism has gone quickly within these past four years, starting from 2015 to 2019. This development is not only seen by the number of coffee souvenirs businesses labelled by ‘Kopi Muria’, but also the variety of coffee souvenirs that are available in the market, i.e. ‘Kopi Muria Parfume’ produced by ‘YouSoeka’ that available in ‘Omah Kopi’ as one of cafe here.