Concepedia

Three Variables in Stimulating Responses to Mailed Questionnaires

Journal of Marketing · 1977 · 21 citations · 0 references

Concepts

Social SciencesPsychologySocial PsychologyCommunication Research MethodsCommunication TheoryPublic OpinionPublic Opinion MeasurementSurvey ResearchMail SurveysQuestionnaire Length EffectsSurvey Questions