Persuasive technology

The Norm of Reciprocity: A Preliminary Statement

Alvin W. Gouldner · American Sociological Review · 1960 · 11.8K citations

Social Sciences, Philosophy, Social Psychology +7

Personality Structure: Emergence of the Five-Factor Model

John M. Digman · Annual Review of Psychology · 1990 · 6.5K citations

Social Sciences, Genetics, Psychology +17

What is beautiful is good.

Karen K. Dion, Ellen Berscheid, Elaine Walster · Journal of Personality and Social Psychology · 1972 · 3.8K citations

Humanities, Art History, Aesthetics +7

Can computers be teammates?

Clifford Nass, B. J. Fogg, Youngme Moon · International Journal of Human-Computer Studies · 1996 · 664 citations

Social Sciences, Psychology, Social Psychology +15

Can computer personalities be human personalities?

Clifford Nass, Youngme Moon, B. J. Fogg et al. · International Journal of Human-Computer Studies · 1995 · 607 citations

Computing, Computer Science, Human-computer Interaction +1