Concepedia
Journal of the American Statistical Association · 1952 · 157 citations · 0 references
Social SciencesMarketingPsychologyExperimental DesignExperimental PsychologyPsychometricsConsumer Preference TestingDifference TestingMain EffectsOrder EffectsOrdering EffectsPaired Experimental DesignPaired Preference TestingPaired Preference TestsPairwise ComparisonSerial Order Effects