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Consumer preference analysis based on text comments and ratings: A multi-attribute decision-making perspective

MarketingCustomer SatisfactionMulti-attribute Decision-making PerspectiveConsumer Decision MakingCustomer ReviewBehavioral Decision MakingConsumer Preference AnalysisConsumer StudyInteractive MarketingManagementConsumer ResearchConsumer AttitudeConsumer BehaviorCommunicationDecision ScienceDecision TheoryText CommentsPreference Modeling