Publication | Open Access
Predicting viewer gifting behavior in sports live streaming platforms: The impact of viewer perception and satisfaction
106
Citations
59
References
2022
Year
MarketingUser PerceptionSocial MediaInteractive MarketingManagementConsumer ResearchSports MarketingUser ExperienceLive-streamingCommunicationViewer PerceptionArtsDigital EntertainmentAdvertisingAudience ReceptionConsumer Engagement
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