Social SciencesPsychologyCognitive PsychologyDecision MakingDecision TheoryDecision-making ModelsHeuristic EvaluationDecision-making HeuristicsHeuristic JudgmentHeuristics
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Jacob Cohen · Psychological Bulletin · 1992 · 42.2K citations
Judgment under Uncertainty: Heuristics and Biases
Amos Tversky, Daniel Kahneman · 1975 · 23.1K citations
Feeling and thinking: Preferences need no inferences.
Robert B. Zajonc · American Psychologist · 1980 · 7.8K citations · Full text
Subjective probability: A judgment of representativeness
Daniel Kahneman, Amos Tversky · Cognitive Psychology · 1972 · 4.9K citations