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Consumers’ preferences for bioplastic products: A discrete choice experiment with a focus on purchase drivers

MarketingBehavioral SciencesConsumer Decision MakingChoice ModelBehavioral Decision MakingChoice TheoryManagementExperimental EconomicsConsumer ResearchBusinessConsumer BehaviorBehavioral EconomicsDiscrete Choice ExperimentPurchase DriversBioplastic ProductsDecision ScienceDecision TheoryConsumer Choice