Publication | Closed Access

Adoption of robust business analytics for product innovation and organizational performance: the mediating role of organizational data-driven culture

Innovation AdoptionBusiness IntelligenceBusiness CultureManagementBusinessManagement AnalyticsRobust Business AnalyticsBusiness StrategyData-driven InnovationProduct InnovationStrategic ManagementBusiness AnalyticsInnovation ManagementInnovationOrganizational Data-driven CultureTechnology Transfer