Publication | Open Access

Triggers of consumers’ enhanced digital engagement and the role of digital technologies in transforming the retail ecosystem during COVID-19 pandemic

Digital BusinessDigital MarketingDigital TechnologiesInteractive MarketingDigitalizationManagementConsumer ResearchDigital EngagementConsumer BehaviorCommunicationPublic HealthMarketingRetail EcosystemConsumer EngagementDigital EconomyConsumer Health