Publication | Open Access

Supporting digital content marketing and messaging through topic modelling and decision trees

Marketing AnalyticsEngineeringDigital MarketingBusiness IntelligenceTopic ModellingCommunicationText MiningData ScienceManagementMarketing CommunicationContent AnalysisContent MarketingKnowledge DiscoveryInformation ManagementMarketingTopic ModelInteractive MarketingAdvanced Information SystemDecision TreesDigital Content Marketing