A qualitative analysis of the marketing analytics literature: where would ethical issues and legality rank? - Concepedia

Concepedia

Publication | Open Access

A qualitative analysis of the marketing analytics literature: where would ethical issues and legality rank?

DOI Full Paper Access

16

Citations

77

References

2021

Year

Imran Bashir Dar, Muhammad Bashir Khan, Abdul Zahid Khan, Bahaudin G. Mujtaba

Journal of Marketing Analytics

Marketing AnalyticsBusiness IntelligenceLegality RankQualitative AnalysisInteractive MarketingManagementConsumer ResearchMarketing CommunicationBusinessMarketing Analytics LiteratureMarketing

References

	Year	Citations

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