Generation and analysis of large synthetic social contact networks

Abstract

We describe ¿first principles¿ based methods for developing synthetic urban and national scale social contact networks. Unlike simple random graph techniques, these methods use real world data sources and combine them with behavioral and social theories to synthesize networks. We develop a synthetic population for the United States modeling every individual in the population including household structure, demographics and a 24-hour activity sequence. The process involves collecting and manipulating public and proprietary data sets integrated into a common architecture for data exchange and then using these data sets to generate new relations. A social contact network is derived from the synthetic population based on physical co-location of interacting persons. We use graph measures to compare and contrast the structural characteristics of the social networks that span different urban regions. We then simulate diffusion processes on these networks and analyze similarities and differences in the structure of the networks.