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Understanding and using the Implicit Association Test: I. An improved scoring algorithm.

Anthony G. Greenwald, Brian A. Nosek, Mahzarin R. Banaji · Journal of Personality and Social Psychology · 2003 · 5.7K citations

Engineering, Psychometrics, Social Sciences +16

What is beautiful is good.

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Measurement Instruments for the Anthropomorphism, Animacy, Likeability, Perceived Intelligence, and Perceived Safety of Robots

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Standardized Measurement Tools, Engineering, Human-machine Interaction +21

OpenSesame: An open-source, graphical experiment builder for the social sciences

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The functional basis of face evaluation

Nikolaas N. Oosterhof, Alexander Todorov · Proceedings of the National Academy of Sciences · 2008 · 1.8K citations · Full text

Biometrics, Social Psychology, Affective Neuroscience +22