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“In A.I. we trust?” The effects of parasocial interaction and technopian versus luddite ideological views on chatbot-based customer relationship management in the emerging “feeling economy”

Customer ExperienceRelationship MarketingParasocial InteractionInterpersonal CommunicationDigital MarketingInteractive MarketingManagementBusinessRelational CommunicationCustomer Relationship ManagementEconomy ”ArtsMarketing