The dark side of creativity: Original thinkers can be more dishonest.

TLDR

Creativity is widely aspired to by individuals, organizations, and societies. The study tests whether creativity increases dishonesty. The authors propose that creative personality and mindset enhance justification ability, which in turn leads to unethical behavior. Across five studies, creative individuals cheated more, were better predictors of unethical behavior than intelligence, priming creativity increased dishonesty, and justification ability mediated while dispositional creativity moderated the effect, confirming a link between creativity and dishonesty.

Abstract

Creativity is a common aspiration for individuals, organizations, and societies. Here, however, we test whether creativity increases dishonesty. We propose that a creative personality and a creative mindset promote individuals' ability to justify their behavior, which, in turn, leads to unethical behavior. In 5 studies, we show that participants with creative personalities tended to cheat more than less creative individuals and that dispositional creativity is a better predictor of unethical behavior than intelligence (Experiment 1). In addition, we find that participants who were primed to think creatively were more likely to behave dishonestly than those in a control condition (Experiment 2) and that greater ability to justify their dishonest behavior explained the link between creativity and increased dishonesty (Experiments 3 and 4). Finally, we demonstrate that dispositional creativity moderates the influence of temporarily priming creativity on dishonest behavior (Experiment 5). The results provide evidence for an association between creativity and dishonesty, thus highlighting a dark side of creativity.