Publication | Open Access

A data-driven approach to measure restaurant performance by combining online reviews with historical sales data

Marketing AnalyticsCustomer SatisfactionBusiness IntelligenceConsumer ResearchBusiness AnalyticsOnline Customer BehaviorCustomer ReviewData ScienceManagementStatisticsQuantitative ManagementRestaurant PerformanceSale ResearchMarketingOnline ReviewsHistorical Sales DataInteractive MarketingBusinessFood ServiceHospitality Management