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Observing viewers’ self-reported and neurophysiological responses to message appeal in social media advertisements

Social Media AdvertisementsBehavioral SciencesAdvertisingSocial MediaConsumer AppealCommunication EffectsConsumer EngagementMedia EffectsAffective NeuroscienceManagementNeurophysiological ResponsesCommunicationArtsEmotionAudience ReceptionPersuasionEmotional Response