How COVID‐19 Informs Business Sustainability Research: It’s Time for a Systems Perspective

Abstract

Abstract In this essay, we argue that by taking a systems lens, sustainability researchers can better understand the implications of COVID‐19 on business and society and prevent future pandemics. A systems lens asks management researchers to move from a firm‐level perspective to one that also considers the broader socioecological context. We argue that for business to prevent future pandemics and assure future prosperity, business must recognize the limits to growth, alternative temporalities that do not pit the short against the long term, the nestedness of local phenomena in global systems, and leverage points that can reduce entrenched systems of social inequalities.